Featured Insights

Notes on being seen, and being heard.

The psychology behind why people choose, the search that puts you in front of them, and a real look at what an SME Package actually costs. Short reads, written to be useful.

All insights

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Use CaseSME Packages

A €10,000 project: €4,700 upfront, €3,000 net.

A Luxembourg SME commissions a €10,000 site and marketing package. Here's exactly what left their account, what the State covered, and how the VAT came back.

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An older woman smiling on her staircase, beside a mockup of the MPG website — "Fir datt hien doheem bleift."

Use Case· Home mobility, Luxembourg

The buyer isn't the senior. It's their child.

MPG has kept people in their own homes since 2006 — 2,000+ installations across 102 communes. We built the acquisition system around one truth: the person who buys a stairlift is rarely the person who rides it.

Luca, owner of Il Riccio, sitting at a table facing the trattoria's ceramic hedgehog.

Use Case· Trattoria, Luxembourg

A restaurant that books like an app.

Il Riccio has served Luxembourg City since 1992. We photographed the house, then built it its own booking system — card deposits on group tables, accept or refuse from a phone, and no monthly platform fee. Funded through SME Packages.

Use Case· Editorial design, Luxembourg

Turning institutional data into a visual story.

The Carte Sanitaire is Luxembourg's definitive survey of its hospital sector. Art direction and editorial design of the synthesis report — hundreds of data points made legible at a glance.