Why SEO still matters.
Buying now begins with a search. SEO makes sure your audience finds you first — it's around 70% of a typical site's traffic.
The web has become essential to almost every business, and the act of buying now begins with a search — to compare products, check prices, or simply decide who to trust. That's why SEO matters: it isn't just about being visible, it's about being at the top of the results your customers actually type.
SEO makes sure your target audience finds your website in a relevant search — and it accounts for around 70% of a typical site's traffic on average. The stake is both quantitative and qualitative: it should bring you traffic, and the right traffic.
In marketing terms, SEO organises the meeting between your offer and a demand that increasingly lives online. Done well, it doesn't just raise your ranking — it gains you customers.
