Why does SEO matter?

SEO is fundamental for a company because the web has become essential in business. The act of purchase is now preceded by an active Google search, whether to inquire about the characteristics of the product or to compare prices. Payment itself is increasingly made in line with the development of e-commerce.

From then on, you understand the value of SEO.

More than being visible on the web, you must ensure that you are at the top of the results of queries typed by Internet users. They are the ones who are consulted first.

SEO makes sure that your target audience finds your website in a relevant search.

SEO represents more than 70% on average of your website traffic. The stake is both quantitative and qualitative: it must bring you qualified traffic. This is why it also responds to a marketing issue by organizing the meeting between your offer and the demand which increasingly uses the internet.

In other words, SEO can make you gain customers.

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Steve Umuhire