From then on, you understand the value of SEO.
More than being visible on the web, you must ensure that you are at the top of the results of queries typed by Internet users. They are the ones who are consulted first.
SEO represents more than 70% on average of your website traffic. The stake is both quantitative and qualitative: it must bring you qualified traffic. This is why it also responds to a marketing issue by organizing the meeting between your offer and the demand which increasingly uses the internet.
In other words, SEO can make you gain customers.